Rooted in the timeless vineyards of Italy and inspired by a spirit of warmth and openness, Amabile di Rosa is more than just a wine—it’s an invitation to a new kind of wine culture. For too long, wine has been shrouded in exclusivity, embraced by a small circle of connoisseurs and critics who prize complexity over accessibility. This, however, has left many new wine drinkers, especially in emerging markets, feeling like outsiders looking in. With Amabile di Rosa, we set out to change that.

Amabile di Rosa is crafted with the next generation of wine lovers in mind. Our wines—a red, a white, and a rosé—are vibrant, refreshing, and slightly sweet, making them the perfect choice for anyone stepping into the world of wine for the first time or simply looking for something easy to enjoy. Each sip is smooth, approachable, and distinctly Italian, echoing the joyful spirit of “amabile” itself—meaning “friendly” or “pleasant” in Italian.

Amabile di Rosa blends tradition with modernity, quality with ease. It’s wine without pretense, and it invites everyone to the table. Whether you’re toasting to new beginnings or savoring a quiet moment at the end of the day, Amabile di Rosa is here to remind you that wine is for everyone. It’s a celebration of life’s little joys, one glass at a time.

So here’s to breaking down barriers, to enjoying life’s simplest pleasures, and to making wine as inclusive as it was always meant to be.