Brand Story
The Milo journey began in 1934 in Australia, developed during the Great Depression when families needed affordable, nutritious options to support their children’s growth and energy needs. Thomas Mayne, a Nestlé chemist, created Milo with a mission to provide essential nutrients in a form that children would love. Enriched with vitamins, minerals, and its signature chocolate-malt flavor, Milo quickly became a popular drink that satisfied both nutritional needs and taste preferences. Today, Milo is enjoyed in over 40 countries, carrying forward its legacy as a product that fuels both daily routines and ambitious goals.
At the heart of Milo’s brand is its unique mix of Actigen-E, a blend of B vitamins and minerals, including calcium, iron, and magnesium, all crucial for energy release and muscle function. This special combination empowers kids and adults alike, giving them the energy to take on school, sports, and daily challenges with enthusiasm. As a brand, Milo goes beyond just providing nourishment; it champions the values of resilience, teamwork, and sportsmanship, fostering a positive outlook on health and well-being.
Milo is not just a beverage but an integral part of childhood memories and family moments. The iconic green Milo beverage and its deliciously energizing taste have connected generations, making it a beloved household staple. Through global and local sports initiatives, Milo actively promotes physical activity and youth development, aligning with its belief that every child deserves the chance to grow and succeed with confidence.
From its humble beginnings to a global symbol of energy and vitality, Milo continues to inspire champions in every family.