Brand Story
Prime Hydration represents the future of hydration, born out of a collaboration between two cultural icons: Logan Paul and KSI. Brought together from the worlds of sports, entertainment, and digital influence, Prime isn’t just a drink—it’s the result of a shared vision to redefine the beverage industry with authenticity, innovation, and a community-first mindset.
From the start, Prime set out to be different. Recognizing a gap in the market for a hydration option that speaks directly to today’s active, digitally connected audience, Logan Paul and KSI combined their commitment to performance with their signature approachability. Together, they’ve crafted a drink that’s not only packed with quality ingredients but also represents an entire lifestyle rooted in energy, resilience, and ambition.
Prime’s formula blends electrolytes, BCAAs, antioxidants, and B vitamins, catering to those who need real, balanced hydration without the excess sugar or artificial additives of traditional sports drinks. Each flavor is carefully developed to deliver a refreshing experience that keeps pace with its loyal, dynamic community.
Since its launch, Prime has rapidly become a go-to choice for athletes, creators, and anyone embracing an active life. It’s more than a drink—it’s a statement, a shared experience, and a reminder that anything is possible when passion and purpose come together. As Prime continues to grow, it remains committed to delivering high-quality hydration while staying rooted in the values of transparency, innovation, and community-driven impact.