Since its launch in 1983, Axe has stood out in the personal care market with its memorable fragrances and bold approach. Originally launched in France by Unilever, Axe quickly became a global phenomenon, appealing to young consumers seeking a scent that embodies confidence and individuality. Each Axe product—from deodorants to body washes—is crafted to provide long-lasting fragrance and freshness, empowering individuals to make an impression.

Axe’s campaigns have been edgy and daring, reflecting its commitment to self-expression. Over time, Axe has embraced inclusivity and individuality, evolving its message to celebrate all forms of attraction and self-assurance. With a presence in over 90 countries, Axe continues to be a leader in men’s grooming, giving people the confidence to be unapologetically themselves.