Lifebuoy is a leader in personal care products, and has been committed to providing effective hygiene solutions for over 100 years. Lifebuoy believes that health and hygiene are essential to a vibrant life. Its flagship product, Lifebuoy Bar Soap, is designed to give families around the world the power to stay healthy and prevent illness through effective handwashing and personal cleanliness. With Lifebuoy, you can trust that you are choosing a brand dedicated to your well-being and safety.
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Brand Story

Lifebuoy was born in 1894, with a mission to combat the spread of germs and promote better hygiene practices in communities. Founded by the Lever Brothers in the UK, the brand quickly became synonymous with health and safety, offering a trusted solution in an era when public health was a growing concern. Lifebuoy Bar Soap was formulated with a unique blend of active ingredients designed to kill germs effectively, helping to reduce the risk of illness and promote a healthier lifestyle.

Throughout the years, Lifebuoy has remained at the forefront of hygiene innovation, continuously evolving to meet the needs of consumers. Its bar soap is not only effective but also enriched with nourishing ingredients that care for your skin while providing powerful protection. Lifebuoy soap is the world's number one hygiene soap brand. Today, Lifebuoy is a household name in over 100 countries, with millions of people relying on its products to safeguard their health daily.

As we navigate the challenges of the modern world, Lifebuoy is dedicated to promoting hygiene education and empowering individuals to take control of their health. Through its campaigns and initiatives, it strives to instill the importance of handwashing and personal hygiene, making it accessible and practical for everyone.

Lifebuoy group
Lifebuoy group
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