Sure was founded with a commitment to innovation and performance, making it a leader in antiperspirant technology. Known as Rexona in various regions, Sure developed its first deodorant in the early 1900s and has since grown into one of the most trusted names in personal care, offering effective protection to millions globally.

What sets Sure apart is its dedication to research and technology. The brand introduced MotionSense technology, an innovative approach that responds to movement—releasing bursts of freshness as you go about your day. This groundbreaking technology was developed through rigorous testing and analysis of the ways people move, making Sure the first antiperspirant to offer adaptive, motion-activated protection.

Sure’s commitment to performance goes hand in hand with its focus on quality ingredients and formulas that prioritize both efficacy and skin health. Each product undergoes extensive dermatological testing, ensuring it’s suitable for a wide range of skin types. Sure offers an array of options, from aerosols to roll-ons, each designed to deliver 48-hour protection that keeps pace with an active lifestyle.

As a pioneer in antiperspirant innovation, Sure remains dedicated to evolving its products to meet the demands of modern life. Trusted worldwide and rooted in a tradition of quality and science-backed solutions, Sure gives people the confidence to move freely and feel fresh, whatever their day holds.