Nescafé’s journey began with a solution to a global challenge: in the 1930s, an excess of coffee beans in Brazil prompted Nestlé to develop a long-lasting coffee that could be quickly prepared without sacrificing flavor. This innovation led to the creation of Nescafé, introduced in 1938 as one of the first-ever instant coffees—a product that would soon redefine the way the world experiences coffee.

Today, Nescafé is enjoyed in over 180 countries, with millions relying on its quality and convenience. The brand’s focus on innovation and excellence is evident in its wide range of offerings, from its signature Classic blend to Nescafé Gold and specialty options that cater to diverse preferences. Nescafé’s technology and expertise in freeze-drying and spray-drying coffee preserve the natural flavors and aromas of each bean, delivering a consistent and flavorful experience across all varieties.

Nescafé’s commitment to sustainability has led to notable programs in the coffee sector. The Nescafé Plan, launched in 2010, has invested over $350 million in sustainable farming practices, benefiting more than 100,000 farmers worldwide. Through partnerships, training, and technical assistance, Nescafé helps farmers adopt responsible practices that improve crop resilience, quality, and yield, securing a better future for coffee-growing communities and the environment.

With over 80 years of experience, Nescafé has established itself as a leader in quality, innovation, and sustainability. The brand remains dedicated to offering coffee that’s not only convenient and enjoyable but also rooted in responsible sourcing and a commitment to the planet. Every cup of Nescafé is a testament to decades of expertise and a vision for a sustainable coffee future, connecting people around the world with the shared joy of great coffee.